Commercial Partners

You negotiate with a sport.
You answer to its constituency.

A sport answers to constituents — athletes, fans, and regulators — who determine commercial realities. Build the safeguards before they are built for you.

We help you anticipate what those constituents will require, and build it into the deal.

For sponsors, broadcasters and media partners, data providers, technology companies, sportsbook operators, exchanges and investors whose business intersects with sport.

The new commercial reality
What is comingExchanges, operators, investors and rights holders are pricing sport as a financial asset. Most are meeting its constituents for the first time.› What the constituents askBefore an institution signs, the people it answers to ask questions the deal was not built to answer.› How to answer before you are askedWe map commercial uncertainties driven by sport’s constituents at the design stage. Material risks get a threshold, an owner, and a preemptive response.› Who has been on the insideBuilt by practitioners who have sat on both sides of the table: inside the institutions that approve the deals, and alongside the commercial partners who fund them.›

Protect the position. Prove the guardrails.
Win the market.